<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[Anchor Authority]]></title><description><![CDATA[Anchor Authority is a blog by Jitender Ahlaawat that explains how to build durable authority across Google, search engines, and LLMs, using entities, links, content structure, and trust signals that drive rankings and AI citations.]]></description><link>https://www.anchorauthority.com</link><image><url>https://substackcdn.com/image/fetch/$s_!v_xP!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F897a083b-a1c6-440e-a97d-127a9b8de026_512x512.png</url><title>Anchor Authority</title><link>https://www.anchorauthority.com</link></image><generator>Substack</generator><lastBuildDate>Tue, 21 Jul 2026 10:20:17 GMT</lastBuildDate><atom:link href="https://www.anchorauthority.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Anchor Authority]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[anchorauthority@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[anchorauthority@substack.com]]></itunes:email><itunes:name><![CDATA[Anchor Authority]]></itunes:name></itunes:owner><itunes:author><![CDATA[Anchor Authority]]></itunes:author><googleplay:owner><![CDATA[anchorauthority@substack.com]]></googleplay:owner><googleplay:email><![CDATA[anchorauthority@substack.com]]></googleplay:email><googleplay:author><![CDATA[Anchor Authority]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block></channel></rss>